IQOS ILUMA i Electric Purple + Remix Limited Edition

Philip Morris just added two new finishes to the IQOS ILUMA i family, and both are live in Dubai right now. Electric Purple is a full-color release. Remix Limited Edition is a print-driven design drop. Both come in Standard, One, and Prime builds, and both use the exact heating system you already know. Here's what actually changed, and which one fits your daily routine.

What Is the IQOS ILUMA i Electric Purple?

IQOS ILUMA i Electric Purple is a new color release for the ILUMA i device family. It runs the same SMARTCORE Induction System as every other ILUMA i model, with no change to heating or session behavior. The update is the shell: a deep purple finish with a glossy coat, offered across Standard, One, and Prime.

The launch marked the UAE as the second market in the region to get this finish, following its global rollout. Philip Morris Middle East marked the moment with an art installation at the IQOS Boutique in Dubai Mall, built by Dubai-based artist Charlotte de Belle. That's a marketing story, though. The part that matters for your order is simple: the color is new, the device inside it is not.

What Is the IQOS ILUMA i Remix Limited Edition?

IQOS ILUMA i Remix Limited Edition is a limited-run design finish for the ILUMA i lineup. It uses a layered, pattern-based print across the device body instead of a single flat color. Like Electric Purple, it's available in Standard, One, and Prime, and it draws on the same SMARTCORE heating hardware as the rest of the range.

Limited editions on IQOS tend to move fast, since Philip Morris caps production runs and rarely restocks the exact same print twice. If the pattern catches your eye, that's the one variable worth acting on quickly, not the specs.

Electric Purple vs Remix Limited Edition: What's the Real Difference?

Both editions sit on the same ILUMA i platform, so the comparison comes down to finish, availability, and how long each will realistically stay in stock.

IQOS ILUMA i Standard vs One vs Prime: Which Build Should You Pick?

The color or print doesn't change which build suits you. That decision still comes down to how you use the device day to day.

The ILUMA i One is a single-unit device with no separate charger case, built for anyone who wants to carry one small thing. The ILUMA i Standard splits the holder and pocket charger apart, so you can keep using the holder while the case tops up. The ILUMA i Prime adds a touch screen, Pause Mode, and FlexBattery on top of that same two-piece setup, aimed at heavier daily users who want more control over each session.

If you already know your build, both new finishes are available directly on the Prime, Standard, and One product pages, alongside the existing color options.

Which TEREA Sticks Pair Well With Your New Device?

ILUMA i devices only run TEREA sticks, not HEETS, so pairing the right stick matters as much as the color you pick. If you're new to the lineup, our HEETS & TEREA products list guide breaks down every flavor family sold in the UAE.

For a lighter, cleaner draw, TEREA Japan and TEREA Swiss editions are the most searched picks. If you want a bolder profile, TEREA Kazakhstan and TEREA Indonesia runs sit further up the strength range. We've also ranked the full lineup by intensity in our guide on which TEREA flavor is strongest, if that's your main filter.

Everything TEREA-related, across every origin we stock, is grouped under the main HEETS TEREA UAE collection.

How Fast Can You Get These in Dubai?

Both editions are listed live on the site now, across all three builds. Orders placed within the emirate typically move on the same-day delivery window covered on our delivery page. If you're comparing this drop against the last one, our note on the Prime Remix Limited Edition and the Standard Electric Purple product pages carries current stock counts, since limited runs move without warning.