{"product_id":"iqos-iluma-i-prime-electric-purple","title":"IQOS ILUMA i PRIME Electric Purple","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"24:1-24:365;1232-1596\"\u003eThe IQOS ILUMA i PRIME Electric Purple is IQOS's flagship \"i\" series device in a standard, iridescent purple finish — not a limited edition. It runs on the same bladeless SMARTCORE Induction System™ as the rest of the Prime range, adding a touchscreen, the new Pause Mode, FlexPuff™, and Autostart heating. It works exclusively with TEREA sticks.\u003c\/p\u003e\n\u003cdiv class=\"overflow-x-auto w-full px-2 mb-6\" data-sourcepos=\"26:1-39:24;1598-2246\"\u003e\n\u003ctable class=\"min-w-full border-collapse text-sm leading-[1.7] whitespace-normal\"\u003e\n\u003cthead class=\"text-left\"\u003e\n\u003ctr\u003e\n\u003cth scope=\"col\" class=\"text-text-100 border-b-0.5 border-[hsl(var(--border-300)\/0.6)] py-2 pr-4 align-top font-bold\"\u003eSpec\u003c\/th\u003e\n\u003cth scope=\"col\" class=\"text-text-100 border-b-0.5 border-[hsl(var(--border-300)\/0.6)] py-2 pr-4 align-top font-bold\"\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eDevice type\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eHolder + Pocket Charger\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eHeating system\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eSMARTCORE Induction System™ (bladeless)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eHeating temperature\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e350°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eDisplay\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eTouchscreen — status, Pause Mode control, battery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eExtra puffs\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eFlexPuff™ — up to 4 more per use\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003ePause Mode\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003ePause a use for up to 8 minutes, then resume\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eCharging\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eUSB-C, ~2h 15m full charge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eWeight\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e~171 g total (Holder 30.5 g \/ Charger 141 g)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eCompatible sticks\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eTEREA only — not compatible with HEETS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eAvailability\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eStandard colourway — ongoing, not limited stock\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eAge restriction\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e18+, nicotine-containing product\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003ePrice\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e[Price] AED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"41:1-41:205;2248-2452\"\u003eBrowse the wider \u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/\"\u003eIQOS \u003c\/a\u003e\u003c\/strong\u003ecatalogue, or jump straight to the full \u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/collections\/iqos-iluma-i-prime\"\u003eIQOS ILUMA i PRIME\u003c\/a\u003e\u003c\/strong\u003e colour range below.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"43:1-43:51;2454-2504\"\u003eWhat Is the IQOS ILUMA i PRIME Electric Purple?\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"45:1-45:708;2506-3213\"\u003eThe IQOS ILUMA i PRIME Electric Purple is the top-tier device in IQOS's \"i\" generation lineup, distinguished by an iridescent violet finish that shifts tone under light rather than sitting as a flat, single colour.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"45:1-45:708;2506-3213\"\u003eUnlike the Remix collection, which IQOS releases and retires in short runs, Electric Purple is a \u003cstrong\u003estandard, ongoing colourway\u003c\/strong\u003e sold alongside the rest of the current Prime range. What actually separates the \"i\" generation from the original ILUMA PRIME isn't cosmetic — it's three new functions layered onto the same SMARTCORE Induction System™: a touchscreen display, Autostart heating, and Pause Mode, a genuinely new capability that lets you interrupt a session without wasting the stick.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"47:1-47:23;3215-3237\"\u003eFull Specifications\u003c\/h2\u003e\n\u003cdiv class=\"overflow-x-auto w-full px-2 mb-6\" data-sourcepos=\"49:1-67:74;3239-4234\"\u003e\n\u003ctable class=\"min-w-full border-collapse text-sm leading-[1.7] whitespace-normal\"\u003e\n\u003cthead class=\"text-left\"\u003e\n\u003ctr\u003e\n\u003cth scope=\"col\" class=\"text-text-100 border-b-0.5 border-[hsl(var(--border-300)\/0.6)] py-2 pr-4 align-top font-bold\"\u003eAttribute\u003c\/th\u003e\n\u003cth scope=\"col\" class=\"text-text-100 border-b-0.5 border-[hsl(var(--border-300)\/0.6)] py-2 pr-4 align-top font-bold\"\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eDevice name\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eIQOS ILUMA i PRIME Electric Purple\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eDevice type\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eHolder + Pocket Charger\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eHeating system\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eSMARTCORE Induction System™ (bladeless, no cleaning required)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eHeating temperature\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e350°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eDisplay\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eTouchscreen (status, Pause Mode indicator, battery)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eFlexPuff™\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eUp to 4 extra puffs per use (not available in a use where Pause is activated)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003ePause Mode\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eUp to 8 minutes, once per use, only in Performance Mode, only within the first 3 minutes \/ 8 puffs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eBattery modes\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eFlexBattery — Performance (default) \/ Eco\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eCharging port\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eUSB-C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eFull charge time\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e~2 hours 15 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eHolder dimensions\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e101 mm (H) × 14.5 mm (diameter)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eHolder weight\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e30.5 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003ePocket Charger dimensions\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e117.2 mm (H) × 44.7 mm (W) × 22.2 mm (D)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003ePocket Charger weight\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e141 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eTotal weight\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e~171 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eCompatible sticks\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eTEREA only (all TEREA variants)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eColourway status\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eStandard — part of the ongoing ILUMA i PRIME range\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"69:1-69:40;4236-4275\"\u003eBattery \u0026amp; Session Numbers, Explained\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"71:1-71:134;4277-4410\"\u003eIQOS lists several different \"use\" numbers across its materials, and they measure different things — worth untangling before you buy:\u003c\/p\u003e\n\u003cdiv class=\"overflow-x-auto w-full px-2 mb-6\" data-sourcepos=\"73:1-81:56;4412-5012\"\u003e\n\u003ctable class=\"min-w-full border-collapse text-sm leading-[1.7] whitespace-normal\"\u003e\n\u003cthead class=\"text-left\"\u003e\n\u003ctr\u003e\n\u003cth scope=\"col\" class=\"text-text-100 border-b-0.5 border-[hsl(var(--border-300)\/0.6)] py-2 pr-4 align-top font-bold\"\u003eMetric\u003c\/th\u003e\n\u003cth scope=\"col\" class=\"text-text-100 border-b-0.5 border-[hsl(var(--border-300)\/0.6)] py-2 pr-4 align-top font-bold\"\u003eFigure\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003ePuffs per single use\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eUp to 14 (~6 minutes)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eExtra puffs with FlexPuff™\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eUp to 4 more (only when Pause isn't used that session)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eConsecutive Holder uses — Performance Mode\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eUp to 3 without Pause, or 2 if you use Pause once\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eConsecutive Holder uses — Eco Mode\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e1, with no Pause available — but extends Holder battery lifespan by up to a year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003ePause window\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eMust activate within the first 3 minutes \/ 8 puffs; pause lasts up to 8 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eTotal uses per full Pocket Charger charge\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eUp to ~20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003ePocket Charger full charge time\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e~2h 15m via USB-C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"83:1-83:160;5014-5173\"\u003eEco Mode is set through the IQOS app rather than on the device itself, and it trades consecutive-use convenience for a longer-lasting Holder battery over time.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"85:1-85:30;5175-5204\"\u003eThe Electric Purple Finish\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"87:1-87:472;5206-5677\"\u003eThe colourway uses an iridescent treatment that reads differently depending on the light, closer to shifting oil-on-water tones than a flat paint finish — it's designed to feel more individual than the brand's older, single-tone metallics. It's the same Holder-and-Charger hardware as every other \u003cstrong\u003eIQOS ILUMA i PRIME\u003c\/strong\u003e colour, so choosing Electric Purple is purely an aesthetic decision, not a performance one.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"89:1-89:26;5679-5704\"\u003eKey Features Explained\u003c\/h2\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\" data-sourcepos=\"91:1-91:24;5706-5729\"\u003eTouchscreen Display\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"92:1-92:147;5730-5876\"\u003eShows heat-up progress, remaining puffs, battery level, and Pause Mode availability (two short vertical marks appear when Pause can be activated).\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\" data-sourcepos=\"94:1-94:40;5878-5917\"\u003ePause Mode — New for the \"i\" Series\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"95:1-95:367;5918-6284\"\u003eSwipe down on the touchscreen within the first 3 minutes or 8 puffs of a use to pause for up to 8 minutes — four vertical marks and a vibration confirm it's active. Swipe up to resume; if you don't resume within 8 minutes, the Holder switches off automatically. It's available once per use, only in Performance Mode, and only for the first or second consecutive use.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\" data-sourcepos=\"97:1-97:14;6286-6299\"\u003eFlexPuff™\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"98:1-98:111;6300-6410\"\u003eExtends a use by up to 4 puffs based on your puffing pattern. It won't activate in the same use as Pause Mode.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\" data-sourcepos=\"100:1-100:44;6412-6455\"\u003eFlexBattery — Performance and Eco Modes\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"101:1-101:242;6456-6697\"\u003ePerformance Mode (the default) allows up to 3 consecutive uses. Eco Mode limits the Holder to 1 use at a time but is designed to extend the Holder's battery lifespan by up to a year with consistent use. Switching modes requires the IQOS app.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\" data-sourcepos=\"103:1-103:22;6699-6720\"\u003eAutostart Heating\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"104:1-104:156;6721-6876\"\u003eInsert a TEREA stick and the Holder begins preheating automatically — no button press needed. You can also start manually by swiping up on the touchscreen.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\" data-sourcepos=\"106:1-106:19;6878-6896\"\u003eUSB-C Charging\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"107:1-107:156;6897-7052\"\u003eThe Pocket Charger reaches a full charge in roughly 2 hours 15 minutes and holds enough reserve for around 20 total uses before it needs recharging itself.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"109:1-109:49;7054-7102\"\u003eTEREA Compatibility: What Works, What Doesn't\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"111:1-111:416;7104-7519\"\u003eThe IQOS ILUMA i PRIME Electric Purple works \u003cstrong\u003eexclusively with TEREA sticks\u003c\/strong\u003e. HEETS, Marlboro HeatSticks, and any stick without TEREA's embedded metal core won't heat in this device — the induction coil simply won't activate. If you're still using HEETS, the \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/collections\/iqos-iluma-i-standard\"\u003eIQOS ILUMA i STANDARD\u003c\/a\u003e is a lower-cost way to try TEREA before committing to the Prime tier.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"113:1-113:47;7521-7567\"\u003eStocked TEREA ranges to pair with your device:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" data-sourcepos=\"115:1-119:123;7569-8404\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"115:1-115:347;7569-7915\"\u003e\n\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/collections\/terea-kazakhstan\"\u003eTEREA Kazakhstan\u003c\/a\u003e\u003c\/strong\u003e — the broadest flavour spread, including \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/products\/terea-amber-kazakhstan\"\u003eAmber\u003c\/a\u003e, \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/products\/terea-turquoise-menthol-kazakhstan\"\u003eTurquoise\u003c\/a\u003e, and \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/products\/terea-silver-kazakhstan\"\u003eSilver\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"116:1-116:123;7916-8038\"\u003e\n\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/collections\/terea-indonesia\"\u003eTEREA Indonesia\u003c\/a\u003e\u003c\/strong\u003e — Bronze, Sienna, Green, and Pearl profiles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"117:1-117:129;8039-8167\"\u003e\n\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/collections\/terea-japan\"\u003eTEREA Japan\u003c\/a\u003e\u003c\/strong\u003e — lighter, aromatic sticks including Oasis Pearl and Mint\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"118:1-118:114;8168-8281\"\u003e\n\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/collections\/terea-swiss\"\u003eTEREA Swiss\u003c\/a\u003e\u003c\/strong\u003e — Purple Wave, Turquoise, Teak, and Silver\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"119:1-119:123;8282-8404\"\u003e\n\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/collections\/heets-terea-uae\"\u003eTEREA UAE\u003c\/a\u003e\u003c\/strong\u003e — locally stocked staples for everyday reordering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"121:1-121:105;8406-8510\"\u003eBrowse the complete \u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/collections\/terea\"\u003eTEREA range\u003c\/a\u003e\u003c\/strong\u003e to compare by origin.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"123:1-123:48;8512-8559\"\u003eFlavours That Pair Well With Electric Purple\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"125:1-125:155;8561-8715\"\u003eIf you're matching sticks to the finish rather than just grabbing what's familiar, these lean into the same bold, berry-forward register as the colourway:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" data-sourcepos=\"127:1-130:185;8717-9425\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"127:1-127:190;8717-8906\"\u003e\n\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/products\/terea-purple-menthol-kazakhstan\"\u003eTEREA Purple Menthol (Kazakhstan)\u003c\/a\u003e\u003c\/strong\u003e — a menthol-forward tobacco base with a cool finish that suits an everyday pick\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"128:1-128:176;8907-9082\"\u003e\n\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/products\/terea-swiss-purple-wave-menthol\"\u003eTEREA Swiss Purple Wave\u003c\/a\u003e\u003c\/strong\u003e — a European-blend take on the same profile, slightly softer on the menthol\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"129:1-129:158;9083-9240\"\u003e\n\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/products\/best-heets-terea-purple-wave-in-uae\"\u003ePurple Wave TEREA UAE\u003c\/a\u003e\u003c\/strong\u003e — the locally stocked version, useful for fast reorders\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"130:1-130:185;9241-9425\"\u003e\n\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/products\/buy-iqos-terea-oasis-pearl-indonesia-in-dubai\"\u003eTEREA Oasis Pearl (Indonesia)\u003c\/a\u003e\u003c\/strong\u003e — for something lighter and fruit-forward instead of menthol-led\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"132:1-132:30;9427-9456\"\u003eWhat's Included in the Box\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" data-sourcepos=\"134:1-137:38;9458-9614\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"134:1-134:44;9458-9501\"\u003eIQOS ILUMA i PRIME Electric Purple Holder\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"135:1-135:52;9502-9553\"\u003eIQOS ILUMA i PRIME Electric Purple Pocket Charger\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"136:1-136:23;9554-9576\"\u003eUSB-C charging cable\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"137:1-137:38;9577-9614\"\u003eQuick start guide and warranty card\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"139:1-139:54;9616-9669\"\u003eHow to Use Your IQOS ILUMA i PRIME Electric Purple\u003c\/h2\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\" data-sourcepos=\"141:1-148:116;9671-10494\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"141:1-141:106;9671-9776\"\u003e\n\u003cstrong\u003eCharge fully before first use.\u003c\/strong\u003e Connect the Pocket Charger via USB-C until fully charged (~2h 15m).\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"142:1-142:85;9777-9861\"\u003e\n\u003cstrong\u003eCharge the Holder.\u003c\/strong\u003e Place it in the Pocket Charger — it charges automatically.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"143:1-143:85;9862-9946\"\u003e\n\u003cstrong\u003eInsert a TEREA stick\u003c\/strong\u003e into the Holder until it stops and you feel a vibration.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"144:1-144:99;9947-10045\"\u003e\n\u003cstrong\u003eHeating starts automatically\u003c\/strong\u003e (Autostart), or swipe up on the touchscreen to start manually.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"145:1-145:108;10046-10153\"\u003e\n\u003cstrong\u003eWait for the ready signal\u003c\/strong\u003e — around 20 seconds — then puff normally for up to 14 puffs or ~6 minutes.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"146:1-146:156;10154-10309\"\u003e\n\u003cstrong\u003eOptional: use Pause Mode.\u003c\/strong\u003e Within the first 3 minutes or 8 puffs, swipe down across the touchscreen to pause for up to 8 minutes; swipe up to resume.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"147:1-147:69;10310-10378\"\u003e\n\u003cstrong\u003eRemove the used stick\u003c\/strong\u003e and dispose of it — no cleaning needed.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"148:1-148:116;10379-10494\"\u003e\n\u003cstrong\u003eReturn the Holder to the Pocket Charger\u003c\/strong\u003e to recharge for the next use (up to 3 in a row in Performance Mode).\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"150:1-150:56;10496-10551\"\u003eIQOS ILUMA i PRIME Electric Purple vs. Other Colours\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"152:1-152:117;10553-10669\"\u003eIdentical hardware throughout — the difference is finish, and whether that finish is a permanent or limited release.\u003c\/p\u003e\n\u003cdiv class=\"overflow-x-auto w-full px-2 mb-6\" data-sourcepos=\"154:1-160:133;10671-11377\"\u003e\n\u003ctable class=\"min-w-full border-collapse text-sm leading-[1.7] whitespace-normal\"\u003e\n\u003cthead class=\"text-left\"\u003e\n\u003ctr\u003e\n\u003cth scope=\"col\" class=\"text-text-100 border-b-0.5 border-[hsl(var(--border-300)\/0.6)] py-2 pr-4 align-top font-bold\"\u003eColourway\u003c\/th\u003e\n\u003cth scope=\"col\" class=\"text-text-100 border-b-0.5 border-[hsl(var(--border-300)\/0.6)] py-2 pr-4 align-top font-bold\"\u003eFinish Type\u003c\/th\u003e\n\u003cth scope=\"col\" class=\"text-text-100 border-b-0.5 border-[hsl(var(--border-300)\/0.6)] py-2 pr-4 align-top font-bold\"\u003eAvailability\u003c\/th\u003e\n\u003cth scope=\"col\" class=\"text-text-100 border-b-0.5 border-[hsl(var(--border-300)\/0.6)] py-2 pr-4 align-top font-bold\"\u003eProduct Page\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e\u003cstrong\u003eElectric Purple\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eIridescent violet\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eStandard, ongoing\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e\u003cem\u003e(this page)\u003c\/em\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eRemix Limited Edition\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eIridescent, colour-shifting\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eLimited run\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/products\/iqos-iluma-i-prime-remix-limited-edition\"\u003eView\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eBlack Kit\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eMatte solid\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eCore range\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/products\/buy-iqos-iluma-prime-i-black-kit-in-dubai-uae\"\u003eView\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eBlue Kit\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eMatte solid\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eCore range\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/products\/buy-iqos-iluma-prime-i-blue-kit-in-dubai-uae\"\u003eView\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eAspen Green\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eMatte solid\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003eCore range\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-[hsl(var(--border-300)\/0.3)] py-2 pr-4 align-top\"\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/products\/best-iqos-iluma-i-prime-aspen-green-in-dubai\"\u003eView\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"162:1-162:294;11379-11672\"\u003eSee everything together on the \u003cstrong\u003eIQOS ILUMA i PRIME\u003c\/strong\u003e collection page, or compare against lower tiers on the \u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/collections\/iqos-iluma-i\"\u003eIQOS ILUMA i\u003c\/a\u003e\u003c\/strong\u003e page if Prime is more device than you currently need.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"164:1-164:39;11674-11712\"\u003eWho Should Buy the Electric Purple?\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" data-sourcepos=\"166:1-168:147;11714-12214\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"166:1-166:177;11714-11890\"\u003e\n\u003cstrong\u003eBuyers who want the newest \"i\"-generation features without paying a limited-edition premium.\u003c\/strong\u003e Same touchscreen, Pause Mode, and FlexPuff as the Remix, at standard pricing.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"167:1-167:177;11891-12067\"\u003e\n\u003cstrong\u003eAnyone upgrading from an older ILUMA Prime or ILUMA Standard.\u003c\/strong\u003e Pause Mode alone solves the most common complaint about earlier devices — losing a stick to an interruption.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"168:1-168:147;12068-12214\"\u003e\n\u003cstrong\u003eUsers who want a bold, individual look that isn't a temporary run.\u003c\/strong\u003e Unlike Remix, this colour isn't expected to disappear from the catalogue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"170:1-170:273;12216-12488\"\u003eIt's not the right fit if you're still using HEETS or unsure about switching to TEREA — start with the IQOS ILUMA i STANDARD or \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/collections\/iqos-iluma-i-one\"\u003eIQOS ILUMA i ONE\u003c\/a\u003e first.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"172:1-172:38;12490-12527\"\u003eCaring for and Storing Your Device\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"174:1-174:441;12529-12969\"\u003eNo routine cleaning is required — the bladeless system doesn't build up tobacco residue, so a dry cloth wipe of the exterior is enough. Keep the device out of direct sun and parked cars during UAE summer months, since heat extremes can affect battery calibration over time. For extended storage, keep the Holder at roughly 50% charge rather than fully drained, and store TEREA packs somewhere cool and dry, away from air-conditioning vents.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"176:1-176:72;12971-13042\"\u003eWhy Buy the IQOS ILUMA i PRIME Electric Purple from IQOS Heets Dubai\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" data-sourcepos=\"178:1-182:70;13044-13456\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"178:1-178:137;13044-13180\"\u003e\n\u003cstrong\u003eFast delivery\u003c\/strong\u003e — same-day dispatch in Dubai, Abu Dhabi, and Ras Al Khaimah within 2 hours, with coverage across the rest of the UAE\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"179:1-179:63;13181-13243\"\u003e\n\u003cstrong\u003eFree shipping over 350 AED\u003c\/strong\u003e, flat delivery fee below that\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"180:1-180:56;13244-13299\"\u003e\n\u003cstrong\u003eCash on delivery or card\u003c\/strong\u003e, your choice at checkout\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"181:1-181:87;13300-13386\"\u003e\n\u003cstrong\u003e24\/7 WhatsApp support\u003c\/strong\u003e for compatibility questions before you buy, and help after\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"182:1-182:70;13387-13456\"\u003e\n\u003cstrong\u003eFull TEREA range in stock\u003c\/strong\u003e — device and sticks from one supplier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"184:1-184:87;13458-13544\"\u003eExplore everything else in stock back on \u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/iqosheetsdubai.ae\/\"\u003eIQOS Dubai\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"186:1-186:30;13546-13575\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"188:1-189:140;13577-13781\"\u003e\u003cstrong\u003eCan I use HEETS with the IQOS ILUMA i PRIME Electric Purple?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"188:1-189:140;13577-13781\"\u003eNo. It uses SMARTCORE Induction System™ technology, which only activates with TEREA sticks. HEETS and other blade-heated sticks won't work.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"191:1-192:119;13783-13950\"\u003e\u003cstrong\u003eIs Electric Purple a limited edition colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"191:1-192:119;13783-13950\"\u003eNo. Unlike the Remix collection, Electric Purple is a standard, ongoing colourway in the current ILUMA i PRIME lineup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"194:1-195:261;13952-14257\"\u003e\u003cstrong\u003eWhat is Pause Mode and how does it work?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"194:1-195:261;13952-14257\"\u003ePause Mode lets you interrupt a use for up to 8 minutes without wasting the stick. It's only available in Performance Mode, only within the first 3 minutes or 8 puffs of a use, and only once per use — swipe down on the touchscreen to pause, swipe up to resume.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"197:1-198:181;14259-14501\"\u003e\u003cstrong\u003eHow many times can I use the Holder before recharging it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"197:1-198:181;14259-14501\"\u003eUp to 3 consecutive uses in Performance Mode (the default), or 2 if you use Pause Mode once. Eco Mode limits it to a single use but extends the Holder's long-term battery lifespan.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"200:1-201:134;14503-14699\"\u003e\u003cstrong\u003eDoes the device start automatically when I insert a stick?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"200:1-201:134;14503-14699\"\u003eYes — Autostart begins preheating as soon as a TEREA stick is inserted. You can also start manually by swiping up on the touchscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"203:1-204:119;14701-14878\"\u003e\u003cstrong\u003eHow long does the Pocket Charger take to fully charge?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"203:1-204:119;14701-14878\"\u003eAround 2 hours 15 minutes via USB-C, holding enough charge for roughly 20 total uses before it needs recharging again.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"206:1-207:116;14880-15030\"\u003e\u003cstrong\u003eDo I need to clean the device?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"206:1-207:116;14880-15030\"\u003eNo. The bladeless induction system doesn't build up tobacco residue — an occasional wipe of the exterior is enough.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"209:1-210:121;15032-15221\"\u003e\u003cstrong\u003eWhere can I buy the IQOS ILUMA i PRIME Electric Purple in Dubai?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"209:1-210:121;15032-15221\"\u003eIt's available online through IQOS Heets Dubai, with delivery across Dubai, Abu Dhabi, Sharjah, and the rest of the UAE.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"212:1-212:17;15223-15239\"\u003eSafety Notice\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"214:1-214:347;15241-15587\"\u003eThis product is intended exclusively for adults aged 18 and over. The IQOS ILUMA i PRIME Electric Purple is a nicotine-containing product, and nicotine is addictive. It is not suitable for pregnant women, people with heart conditions, non-smokers, or anyone who has never used tobacco or nicotine products. Keep out of reach of children and pets.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" data-sourcepos=\"216:1-216:47;15589-15635\"\u003eShop the IQOS ILUMA i PRIME Electric Purple\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"218:1-218:101;15637-15737\"\u003eOrder now for delivery across Dubai, Abu Dhabi, Sharjah, and the wider UAE — same-day in most areas.\u003c\/p\u003e","brand":"Iqosheetsdubai.ae","offers":[{"title":"Default Title","offer_id":48131547988226,"sku":null,"price":700.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/8998\/2722\/files\/ChatGPT_Image_Jul_17_2026_12_23_25_AM.png?v=1784226403","url":"https:\/\/iqosheetsdubai.ae\/products\/iqos-iluma-i-prime-electric-purple","provider":"Iqosheetsdubai.ae","version":"1.0","type":"link"}